These principles are often used by those in the marketing departments of companies to emotionally challenge us to buy things we don't need. But what I find even more interesting is how we as humans through the social context, learn them and use them to manipulate ourselves.
The whole society is used to putting all kinds of labels: depression, burn-out, unhappiness, poverty, wealth, etc.
To be passive is to let others decide for you. To be aggressive is to decide for others. To be assertive is to decide for yourself. And to trust that there is enough, that you are enough. – Edith Eva Eger
"Resilience is knowing that you are the only person who has the power and responsibility to pick yourself up." — Mary Holloway
"Nothing in this world can disturb you more than your own mind. I'm telling you that for sure. In fact, you may think that you are deeply disturbed by others, but it is not them, it is your own mind.” — Sri Sri Ravi Shankar
The book is written for anyone who is down and doesn't have the right mindset or tools to reach the heights of success. They don't recognize themselves anymore and they long to reinvent themselves.
